CH · 01 The Manifesto
EST. 2017 Greater Noida · 18 countries · 35 engineers

We're the quietly reliable software company most people wish they'd found first.

Appsmediaz Technologies is a thirty-five-person engineering company in Greater Noida, India. We've been privately owned since 2017. We've shipped 280+ products for 200+ clients across 18 countries. We're not the biggest. We're the team that returns calls, hits timelines, and treats your code like our own — and that's why most of our growth has come from clients who told someone else.

2017Founded
200+Clients served
35Engineers in-house
4.9/5Avg client rating
CH · 02 Why we're trusted

Trust isn't a tagline. It's what's measured when you're not looking.

The most honest measure of a software company isn't the awards on its homepage — it's whether engineers stay, whether clients re-sign, and whether the team in year eight still cares about the code as much as it did in year one. By those measures, here's where we stand.

4.9 / 5 Avg client rating

Verified across Clutch, GoodFirms, Google, and direct client surveys. 200+ reviews to date.

92% Client retention

Nine in ten clients sign for additional engagements after the first. The first three clients from 2017 are still with us.

4.2 yrs Avg engineer tenure

Our engineers stay. Continuity is the deepest competitive moat in a services business — and the rarest.

1 day Response SLA

A senior engineer responds to every new project enquiry within one business day. Usually within four hours.

Founder-led, founder-accountable.

Every engagement is reviewed by a founder. No black boxes.

We're still small enough that the people who started this company read pull requests and join client calls. If something's late or broken, you hear it from a founder — not a layer of account managers.

Founder on every weekly status call

Your IP, your code, your call.

Assigned by contract from day one. We don't reuse, license, or lock you in.

Source code, designs, documentation — all transferred to your entity on signing. Mutual NDAs are standard. No proprietary frameworks. No data-residency tricks. Walk away anytime with full handover docs.

Mutual NDAs & full IP transfer included

The pitch team is the build team.

No bait-and-switch. The senior who pitched is the senior who ships.

We don't put a principal engineer on the pitch and a junior on the keyboard. The CVs you interview are the engineers who join Monday. If we can't staff it that way, we tell you before signing.

Same engineer through pitch, build, support

Clients who've trusted us repeatedly.

A small selection of teams who came back for engagement two, three, or five — usually because the first one shipped quietly on time.

Jumia
SarkariExam
Pharmalocks
Speedy Services
Sky Movers
Internet Speed Meter
CH · 03 Why we're different

Side-by-side with the typical software agency. The differences matter.

Industry patterns we've watched chew up clients, and what we do instead — written plainly, comparison by comparison.

Where it matters
Typical software agency
Appsmediaz Technologies
01 Pricing model
Hourly billing — the longer the project, the more they earn
Fixed-price sprints with clear scope. Outcomes, not hours.
02 Engineer staffing
Senior on pitch, junior on keyboard, manager on email
The engineer you interview is the engineer who ships
03 Code & IP
Tied to proprietary frameworks, vendor lock-in, retained rights
100% IP transfer on day one. Open standards. Clean exit plan.
04 Communication
Three layers of account managers softening the message
Direct line to your tech lead. Weekly demos. No buffer.
05 Sales process
Outbound SDRs, cold calls, follow-up loops, sales theatre
Senior engineer replies. No SDRs. 70% of work is referrals.
06 Engineer tenure
18-month industry average — your project changes hands twice
4.2-year average. The team in year three is still the team.
07 Ownership
VC/PE-backed with quarterly revenue targets driving decisions
100% founder-owned. Ten-year horizon. No exit pressure.
08 What we say no to
Every project gets a yes. Wrong-fit work ships anyway.
We decline 30% of leads. Bad-fit projects damage both sides.
CH · 04 The road so far

Eight years, one quiet conviction.

Most consultancies grow by adding logos. We grew by keeping the same engineers, the same clients, and the same delivery standard.

2017
// Founded

The first three engineers, the first three clients.

Founded in Greater Noida by a small group of engineers who'd built apps inside enterprises and decided to do it on their own terms. First three clients came through word of mouth. None of them have left.

2018
// First million downloads

Internet Speed Meter crossed the million-download mark.

What started as a side project became one of the most-downloaded network utilities on Google Play. The discipline it taught us — performance, battery, low-end device support — quietly shaped every Android app we've shipped since.

2020
// Across borders

Pandemic year. We grew slower — and shipped more.

While the industry chased every short-lived trend, we doubled down on a handful of client relationships. Took on healthcare and e-commerce work that mattered. Our first contracts in the UK, UAE, and across Africa.

2022
// Team of 25

Crossed twenty-five engineers. Same culture, same code reviews.

The hardest year — we said no to more work than we said yes to, because the bar for who joins the team mattered more than the bar for revenue. Today we still do.

2024
// AI Lab opens

We started the AI Lab — because clients asked.

Not because it was fashionable. Six engineers, focused on production AI work — LLM integrations, custom agents, computer vision, MLOps. Built around the same engineering discipline as the rest of the company.

2026
// Today

35 engineers. 280+ products shipped. 18 countries. One delivery standard.

We're still small enough that every engagement is reviewed by a founder. Still privately owned. Still unsure why other consultancies make this look so complicated.

CH · 05 Work culture

How a Wednesday actually looks at Appsmediaz.

We don't sell culture in slide decks. It shows up in how Wednesday is scheduled — what we protect, what we delete, what we don't ask people to apologise for. Here's the rhythm of an average working day, and the four habits underneath it.

10 AM

Soft start

Office opens. Coffee, async catch-up, no meetings before 10:30. Mornings are for deep work, not standups.

11 AM

One standup

Project standup. Fifteen minutes, max. Async for anyone deep in a problem. We respect the maker's schedule.

1 PM

Lunch together

Most of the team eats together in the kitchen. Phones face-down. The best ideas of the week often happen here.

4 PM

Demo & review

On demo days, we show working software to the client and to each other. Code reviews continue async until 6 PM.

7 PM

Lights down

Office closes at 7 PM sharp. Slack DNDs on. Evenings are sacred — for family, sleep, hobbies, anything but us.

Deep work first.

Six-hour focus blocks per day. We delete recurring meetings that stop being useful. The maker's schedule, not the manager's.

Async-first.

Slack and written docs over meetings. Decisions captured in writing. Nobody loses a day to a meeting that could have been three paragraphs.

Honest, kind disagreement.

Disagree in the meeting, commit after. Engineers can push back on a tech lead. Tech leads can push back on a founder. The best argument wins.

Always learning.

Monthly engineering talks by the team. Weekly client retros. We document what we learn — and we read what the team before us documented.

CH · 06 Work-life balance

The hours after 7 PM belong to you.

Work-life balance isn't a perk. It's the only way good software gets built over years. Here are the policies we actually live by — not just the ones we publish in the HR handbook.

5days/week

No weekend work. Ever.

Saturdays and Sundays are off. If a production incident needs urgent attention, the engineer on-call takes Monday off in lieu. We don't normalise weekend work — even quietly.

7 PMhard stop

Evenings are sacred.

Office shuts at 7 PM. Slack notifications muted after hours. Nobody is expected to reply to a client or colleague between 7 PM and 10 AM — and we measure managers on whether they respect this.

2 daysWFH / week

Hybrid by design.

Three days in office, two from home — choose the days that work for you. Kitchen-table mornings, deep-work afternoons, and zero commute on Wednesdays and Fridays for many of us.

24 dayspaid leave

Real, actual leave.

24 days of paid annual leave on top of public holidays — and we expect everyone to use them. Carry-forward up to 12 days. Leave isn't a sign of weakness; refusing leave is.

6 weeksparental leave

Parents come first.

Full pay for six months of maternity leave (the statutory floor in India), plus six weeks for fathers and partners. Phased return-to-work for new parents. School-call grace for both parents, always.

5 dayssick / wellness

No proof needed.

Five paid sick or wellness days, no doctor's note required. Mental-health days count. Burnout is a code smell — when we see it, we intervene before it becomes a problem.

A day in the life · Senior engineer

What Wednesday actually looks like for one of our team.

  • 07:30
    Drop kids at school. Walk. Coffee at home.
  • 10:00
    Arrive at office. Quiet hour to review pull requests and yesterday's deploys.
  • 11:15
    15-min project standup. Async update from one teammate working from home.
  • 11:30 — 13:00
    Deep work block. Headphones, Slack on DND. Building the API for a new feature.
  • 13:00
    Lunch with the team. Today: a debate about LangGraph vs CrewAI for agents.
  • 14:00 — 16:30
    More deep work, plus one async code review and one client message.
  • 16:30
    Sprint demo for the client. Working build, two questions, ten minutes of feedback.
What we don't ask of you

The things our team is explicitly never expected to do.

  • Reply on Slack after 7 PM. Even if a client pings you. The next morning is soon enough.
  • Work weekends. Not for crunch, not for "just this once". If we're behind, we replan — not push harder.
  • Skip lunch breaks. The kitchen is non-negotiable. If you're skipping lunch, something's wrong upstream.
  • Apologise for school-call leave. Drop your kid at the doctor. Pick up early. We'll cover.
  • Work while sick. Don't bring it to the office. Don't push through. Rest.
  • Pretend to know. "I don't know — let me check" is the most respected sentence in our review process.
  • Stay if it's not working. We part ways kindly. Honest feedback. Help finding the next role.
CH · 07 Employee benefits

The benefits, in detail. Not the buzzwords.

Every Indian software company lists "competitive salary" and "great culture" on a careers page. Here's what ours actually means in numbers, policies, and concrete commitments. If something on this page isn't true on day one of joining, an engineer can raise it directly with a founder.

Compensation

Top-quartile pay, transparent bands.

  • Top-quartile salary bandsBenchmarked against tier-1 product companies in NCR — not against the local average.
  • Twice-yearly reviewsApril and October cycles. Promotions and raises decided on merit, with clear written rubrics.
  • Annual profit-share bonus10–25% of base, based on company performance and individual impact. Paid every March.
  • Referral bonus₹50,000 for every successful engineering hire — most of our best people came through referrals.
  • Project completion bonusEngineers on flagship projects share in the project margin once it ships and is invoiced.

Time off

Generous, used, encouraged.

  • 24 days paid annual leavePlus 12 public holidays. Carry-forward of up to 12 unused days into the next year.
  • 5 sick/wellness daysNo doctor's note needed. Mental health days count. Don't ask, don't justify.
  • 26 weeks maternity, 6 weeks paternityFull pay throughout. Phased return-to-work plans. Lactation breaks and parking. School-call grace for both parents.
  • 5-year sabbaticalEngineers with 5+ years can take a 4-week paid sabbatical. Travel, learn, breathe — and come back rested.
  • Bereavement leave5 days for immediate family. Plus a check-in from a founder, not just HR.

Health & wellbeing

For the whole family.

  • ₹5L health insurance — family floaterCovers employee, spouse, two children, and two parents (or in-laws). Day-1 coverage, no waiting period.
  • Personal accident & term life3× annual salary in term-life cover. Personal-accident cover up to ₹25L.
  • Annual health check-upFree comprehensive check-up at a partner clinic for employee and spouse.
  • Mental-health support4 free confidential counselling sessions per year via a third-party provider. Used by 20% of the team last year.
  • Wellness allowance₹2,000/month for gym, yoga, sports, or anything else that keeps you healthy.

Learning & growth

The compounding kind.

  • ₹50,000 annual learning budgetBooks, courses, conferences, certifications. Spend it however you want, on whatever helps you grow.
  • Conference + travel sponsoredOne conference per year (domestic or international) fully paid for engineers with 2+ years tenure.
  • Internal mentorshipEvery engineer is paired with a senior mentor. Quarterly career conversations, not annual ones.
  • Open-source time4 paid hours per week to contribute to open source or write technical content on company time.
  • 82% internal promotion rateMost of our seniors and tech leads grew here. We invest in people for a decade, not a quarter.
Home-office stipend ₹15,000 one-time for chair, desk, monitor
Free lunch, every day Cooked in our kitchen, eaten together
Snacks & coffee Stocked kitchen, espresso machine
Anniversary gifts 1, 3, 5, 7 year milestones. The good kind.
CH · 08 The team

Thirty-five engineers. Six disciplines. One bar.

We don't publish glossy headshots. We publish the depth of our practice. Here's what the team actually looks like, organised by discipline.

12engineers

Mobile

Native iOS and Android engineers, plus Flutter and React Native specialists. Some have been with us since 2018.

SwiftKotlinFlutterReact Native
10engineers

Web & Frontend

React, Next.js, Vue, and Angular practitioners. Strong Core Web Vitals discipline — Lighthouse 95+ is the default, not the goal.

ReactNext.jsVueTypeScript
14engineers

Backend & Cloud

Node, Python, Go, Java. AWS, Azure, GCP certified. The discipline that keeps your systems running when traffic spikes at 9 AM.

Node.jsPythonAWSKubernetes
6engineers

AI & Data

Our AI Lab — ML engineers, computer-vision specialists, and a couple of fascinated generalists. Production AI, not slide decks.

PyTorchLangChainOpenAIMLflow
5designers

Design & UX

Product designers and researchers who ship in Figma and run usability tests with real users. They sit with engineers, not in a separate room.

FigmaResearchPrototypingDesign Systems
4specialists

QA & Reliability

Manual and automation QA, performance and load testing, SRE for production support. The discipline that catches the bug before your users do.

PlaywrightCypressK6Datadog

Curious if we're the right fit — for your project or your career?

For clients: book a free 30-minute call. For engineers thinking about joining: send a real email, not a recruiter funnel. Either way, a real human responds.

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