User research & discovery
Interviews, usability tests, competitive audits, customer journey mapping. We start with users, not assumptions.
CAPABILITIES · 03Research-driven product design
Design that turns flows into instinct — not decoration.
Design isn't decoration. It's how users decide whether to stay. We run user research, build prototypes, and ship design systems that scale with your product — in close collaboration with engineering from day one, not handed over the wall.
What we design
Six things every product needs.
From discovery to launch, here's the work we do — sometimes as the whole engagement, sometimes as a single capability slotting into your existing team.
Wireframing & prototyping
Low-fi flows to high-fi clickable prototypes in Figma. Validated with real users before a line of code gets written.
Design systems
Design tokens, reusable components, typography scales, color systems, and Figma libraries that scale with your product.
Accessibility
WCAG AA compliance, screen-reader testing, keyboard navigation, and color contrast — designed in from day one.
Brand & visual identity
Logos, typography, color palettes, illustrations, motion principles, and brand guidelines.
Responsive design
Mobile-first design that scales gracefully from phones to ultra-wide displays, including app-specific patterns for iOS and Android.
Use cases
Three redesigns worth showing.
Where new design lifted the metric that mattered — usually conversion, retention, or sheer operator joy.
Investor portal redesign
Complete redesign of a B2B investor portal — replacing a dense legacy interface with a clear, role-based dashboard. Reduced support tickets and onboarding time substantially.
−68%onboarding time
+42NPS points
Telehealth app design
From research to launch — telehealth platform with appointment booking, video consultation, and patient records, designed for accessibility and clinical efficiency.
WCAG AAcompliant
4.8 ★user rating
Mobile shopping app
Redesign of a multi-brand shopping app with new product browsing, checkout, and personalisation flows. Conversion lifted across all key funnels.
+27%conversion
−45%cart abandonment
The stack we use
Figma-first, framework-friendly.
Most of our design work happens in Figma — with design tokens and component libraries that translate cleanly to whatever framework your team uses.
Design
- Figma
- Adobe XD
- Sketch
- Penpot
Prototyping
- Figma Prototypes
- Framer
- ProtoPie
- Principle
Research
- Maze
- Lookback
- Hotjar
- UserTesting
Handoff
- Figma Dev Mode
- Zeplin
- Storybook
- Design tokens
How we work
Six steps from research to handoff.
Most engagements start with a 2-week discovery sprint — fixed price, real users, and a clear design plan at the end.
01
Discovery
Stakeholder interviews, competitive audit, current-state UX review.
02
Research
User interviews, surveys, usability tests, journey mapping.
03
Information architecture
Site maps, user flows, content models — the bones before the visuals.
04
Wireframes
Low-fi to mid-fi screens showing layout, hierarchy, and interaction patterns.
05
Visual design
High-fi screens, design system, prototypes — reviewed in weekly working sessions.
06
Handoff & QA
Dev-ready Figma files, design tokens, and design QA during implementation.
Frequently asked
UI/UX questions.
What does a UI/UX design engagement look like?
A typical UI/UX engagement starts with user research and discovery (2 weeks), moves into wireframing and prototyping (2 to 4 weeks), and ships with a finished design system in Figma plus implementation handoff (1 to 2 weeks). Most projects take 4 to 10 weeks total.
How much does UI/UX design cost?
UI/UX projects at Appsmediaz typically range from $5,000 for a small product redesign to $40,000+ for full design systems with research, prototyping, usability testing, and brand work. Design-only engagements are billed separately from development.
Do you design the brand as well?
Yes. We offer brand identity work — logo, typography, color systems, voice, and visual language — as a standalone engagement or bundled with product design. Most product founders work with us on both.
Do you do user research?
Yes. We run user interviews, usability testing, competitive audits, and customer journey mapping. The depth of research depends on the project; sometimes a 5-user interview round is all that's needed, sometimes we need a 4-week discovery.
Will the designs work with my development team?
Yes. We design with implementation in mind — using design tokens, component-based systems, and Figma libraries that translate cleanly into Tailwind, CSS modules, or any modern frontend framework. If you'd like, our engineers can implement them too.
Related services
Explore more capabilities.
Other places we help — same delivery standard, different domain.
Got a product that needs a redesign?
Send us a quick walkthrough of the current state and what's wrong with it. We'll come back with a design audit and a clear path forward.
Schedule a call